Tips on how to work with Facebook for Business

Skype and Facebook have recently introduced a brand new “Video Chat” feature that enables individuals to see and connect to their friends in real-time when they are in Facebook. This selection is fantastic for business as it enables buyers to get at know, like and trust sellers considerably faster and easier than previously. I can consider several instances where my company and my client’s business may have been greatly enhanced using this capability to quickly connect “eyeball to eyeball.”
Relationship Building – By using Facebook’s video talk to interact easily and seamlessly with prospects “eyeball to eyeball,” a small business person can dramatically increase the speed in which a possible client can cross the ever present, completely invisible “KLT (Know-Like-Trust) Bridge.”
When individuals can “look you in the eye” – even on the monitor, they are prone to produce a relationship along which is stronger when compared to a phone call, email, or Facebook post. This really is perhaps the initial relationship was developed IRL – In Real Life – or virtually. It is particularly so for the huge numbers of people who are doing nearly all their business online.

Simplicity – Until now, it has been somewhat cumbersome – some would say difficult – to plan a video talk to other people. Exactly how Facebook has integrated this feature into the regular Online Chat and Messaging features that people are already comfortable using, makes this incredibly simple.
For instance, Doing work with individuals all over the world. Many of these people I’ve never “seen” one on one. Although I’ve used Skype video for countless years, I’m usually met with resistance while i suggest someone set it up on their own computer to ensure we could “meet face-to-face.” After attempting to walk a number of people through it, I noticed it had been just much easier to connect on the telephone.
That obstacle – downloading a credit card applicatoin that seems scary, intimidating and hard – just disappeared today due to this new venture between Skype and Facebook. Even though the Facebook application does need the downloading of software, this indicates less intimidating and much more simple to use than other options. Plus, because so many people will be utilizing it, it’ll be extremely difficult not to include.
Accessibility – With Facebook’s 750+ million users, Skype’s video chat feature can often be accessible by everyone – both new and experienced. Consider how much easier it will be for the merchant in Overland park to speak with a factory owner in Hong Kong in regards to a product he wants built.
I can see many brick and mortar businesses taking advantage of this at the same time. Consider a bit shop that sells a unique handbag. Any customer from thousands of miles away is more planning to initiate a chat to discuss price, styles, and shipping versus climbing on an online site and looking to work all of it out. For some strange reason, people enjoy business with individuals.
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